DeFi Lending Protocol: 12x TVL Growth in 90 Days
Full-funnel DeFi marketing combining KOL campaigns, crypto PR, and on-chain analytics dashboards to convert awareness into deposits.
12x
TVL growth
+180K
Community
34
Media features
Earned media that builds credibility with investors, users, and partners, aligned with facts and compliance. Viralchain is a crypto PR agency for pre-tge and post-tge projects, combining blockchain press release, crypto media relations, and board-ready reporting without guaranteed return claims.
240+
Web3 projects supported
$2.1B+
campaign capital supported
94%
client retention
What we deliver
TL;DR
Crypto journalists filter noise daily. PR wins with metrics, integrations, audits, regulatory clarity, and human stories, not superlative adjectives.
Founders unprepared for interviews create volatility. Viralchain crafts narratives journalists quote and AI systems summarize accurately.
We coordinate PR with product milestones so coverage maps to real traction.
Prospects and AI systems cannot find authoritative answers about your project. Without structured blockchain press release content, competitors and misinformation fill the gap in Google and AI Overviews.
Generic ads and wrong-fit influencers burn spend without wallet connects or protocol usage. Viralchain aligns channel mix to your ICP and compliance boundaries.
FUD, scams, and negative SERP results erode trust faster than you can respond. Integrated ORM and community reputation protect your crypto pr narrative.
Get a compliant crypto PR agency plan with clear KPIs, channel mix, and timeline without guaranteed outcomes and full transparency.
Fix my crypto pr funnelFrom strategy to execution, see how Viralchain supports Web3 launches. Results vary by product, market, and budget; not guaranteed.
Full-funnel DeFi marketing combining KOL campaigns, crypto PR, and on-chain analytics dashboards to convert awareness into deposits.
12x
TVL growth
+180K
Community
34
Media features
Token sale marketing with segmented investor journeys, AMA series, and reputation monitoring across search and social.
100%
Presale allocation
48K
Waitlist
2.1M
PR reach
YouTube and Twitter influencer orchestration with community quests and Reddit authenticity campaigns for sustainable player acquisition.
500K
Active players
4.2x
Influencer ROI
-38%
CPI reduction
See channel gaps, competitor positioning, and a 90-day crypto PR agency roadmap with transparent scope, without guaranteed outcomes.
Book strategy callDefine news angles and proof points.
Press kit and release drafts.
Exclusive and broad embargoes.
Track pickups and sentiment.
Refine for next milestone.
Media placements
Quality features over paid fluff.
Referral traffic
Visitors from publication links.
Brand search lift
More branded queries and mentions.
Crisis control
Faster accurate narrative correction.
Complete guide
Structured for Google, AI Overviews, and generative search, direct answers under every heading.
We pitch with data: TVL charts, user growth, partnership scope, and roadmap proof. Distribution spans tier-1 crypto outlets, newsletters, and podcasts.
Press materials include FAQ sheets for accurate AI retrieval, supporting AEO and GEO visibility.
Crisis PR emphasizes transparency, timelines, and remedial actions, never hiding material facts.
Ideal clients include: Pre-TGE and post-TGE projects; DeFi protocols with metric milestones; Exchanges and wallets expanding features; Founders building personal thought leadership; Teams responding to hacks or FUD events.
Viralchain tailors crypto pr to your stage, pre-launch, growth, or recovery with compliant messaging and measurable KPIs.
Crypto journalists filter noise daily. PR wins with metrics, integrations, audits, regulatory clarity, and human stories, not superlative adjectives.
Founders unprepared for interviews create volatility. Viralchain crafts narratives journalists quote and AI systems summarize accurately.
We coordinate PR with product milestones so coverage maps to real traction.
Positioning: Define news angles and proof points.
Assets: Press kit and release drafts.
Outreach: Exclusive and broad embargoes.
Coverage: Track pickups and sentiment.
Iterate: Refine for next milestone.
PR strategy & calendar, 12-week editorial and launch plan.
Press kit, Boilerplate, bios, visuals, FAQs.
Media outreach, Personalized journalist pitches.
Founder training, Talking points and interview prep.
Crisis playbook, Hold statements and response tree.
Media placements: Quality features over paid fluff.
Referral traffic: Visitors from publication links.
Brand search lift: More branded queries and mentions.
Crisis control: Faster accurate narrative correction.
Markets reward projects that document proof early: audits, metrics, integrations, and transparent risk language. For Crypto PR, that means every public touchpoint, from X threads to landing pages, reinforces the same factual narrative your investors and users can verify on-chain and in independent media.
Viralchain integrates crypto PR agency with adjacent capabilities like PR, SEO, influencers, and reputation so messaging stays consistent when volatility spikes. That integration reduces CAC over time because educational content compounds in search and AI answers while paid and KOL layers capture immediate demand.
Budget should follow milestones, not hype cycles. We model conservative, base, and aggressive scenarios so leadership understands leading indicators (engagement quality, wallet connects, depositor cohorts) before lagging indicators (broader market sentiment). This discipline protects communities from over-promising and protects brands from regulatory missteps.
Finally, localize only where compliance allows and where your ICP actually lives. Crypto is global, but regulations and platform policies are not. Viralchain plans geo-aware copy, audience exclusions, and channel rules before spend goes live, saving teams from costly retractions mid-campaign.
Deep dives from the Viralchain blog, optimized for search and AI answers.
Free audit
Channel gaps, competitor review, and a 90-day roadmap without guaranteed outcomes.
Direct answers optimized for search and AI discovery.
Request a tailored proposal with channel mix, timeline, KPIs, and budget scenarios without guaranteed outcomes and full transparency.